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Value Statements

Blood Brothers has been centred around brewing interesting beers that our friends and family would want to drink. From the way we source our ingredients to our methodical brewing process, we approach each step with passion and independent spirit. Our goal is to provide innovative beers to all of our customers. We strive to push back against consolidation and uniformity in today’s beer market.

From the beginning, we have recognized that all members of our Family are critical to our continued success. Our reputation for innovative, high quality alcoholic beverages and culinary offerings in conjunction with our amazing customer service is the direct result of our collective efforts. We are all responsible for Blood Brothers' reputation. How we conduct our business and how we treat others—our team members, customers, communities and suppliers will continue to determine how the community views Blood Brothers. 

Each of us is personally responsible for supporting our core values, which require compliance with the law as well as ethical conduct. We have issued the Standards of Business Conduct to restate our commitment to uphold that responsibility and to provide guidance to our staff members.


  • To create a workplace where all members feel like they are as important as the next, in providing innovative, and exciting products. As well, we aim to create a unique and inviting environment to both our team members and supporters. We aim to accomplish these goals by embracing diversity and treating each other with respect.
  • Our Brew Pub is a sanctuary for those in need of deliverance from their daily routines and stresses. We will captivate our customers with a positive and uplifting experience that will leave them yearning for their next visit.
  • The products we produce will satisfy the creative desires of our staff while fulfilling the curious pallets of our customers.
  • Blood Brothers empowers all team members to make decisions that impact our reputation.
  • Individual actions at work shape how people view us, which is why it’s so important that we each take responsibility for our Mission and act ethically in all situations.

Diversity and Inclusion

Blood Brothers actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences, and promotes diversity.

As we continue to grow, embracing diversity in every aspect of our business—from the way we work together to the way we procure goods and services—is vital to our long-term success. We respect diversity in each other, our customers and suppliers and all others with whom we interact.

It is Blood Brothers' policy to provide equal opportunity for all applicants, employees and contractors. Blood Brothers does not discriminate on the basis of, and prohibits harassment on the basis of: race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, disability, social disadvantage or any legislatively protected classification. Blood Brothers is committed to making reasonable accommodations for disabled employees.


Blood Brothers' core values require compliance with the law, as well as ethical conduct.

If you are unsure of what to do in a situation, you have support. Speak with your manager about your concerns. If you feel at any time that these standards have not been met, need access to policies, or have any questions, please ask for guidance or voice your concerns by contacting your manager, ownership or the third part anonymous HR line we have available for you.

Blood Brothers does not tolerate retaliation against or the victimization of any partner who raises concerns or questions regarding a potential violation of the suitable standards of ethical conduct or violation of any Blood Brothers' policy that they reasonably believe to have occurred.

Violations of the Code of Conduct

Blood Brothers believes in honesty, integrity, and respect and requires all employees working on behalf of the organization to uphold these values. Employees who do not comply with the expectations set out in this code of conduct will be dealt with through corrective action, which may include termination of employment.  


Our full HR Core Protective Document can be viewed here